I help clients understand and engage with the online space around their organizations and brands. I specialise in creating and implementing clear and objective strategies that encompass the myriad digital and social media channels, along with traditional PR, experiential and ATL activities. I’m a firm believer in integration – breaking marketing and communications campaigns into discipline or channel-specific silos doesn’t deliver impact. I’ve been in the PR industry for over ten years, with over five years of digital and social media experience. This includes search engine optimization and marketing; website development and management; video / audio content production; online PR; social media outreach and online reputation management. Wider experience includes consumer, corporate and B2B PR and I am also conversant with other martketing disciplines.Current clients include MTV UK and MTV Europe, learndirect, the Scottish Government, the Department of Business, Innovation and Skills and Mishcon de Reya.Previous client experience includes award-winning campaigns for clients such as AT&T, Harry Potter, the Air Transport Action Group (ATAG) International Air Transport association (IATA), P&G, BT, the World Hepatitis Alliance, McCain Foods, Egg, Yucatan Holidays, Borough Market and Dr Martens.In my spare time I provide pro bono strategic digital counsel for start-ups and third sector organisations.

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